BRANDS
Activision - Adobe - Audi - Ad Council - Benjamin Moore - Call Of Duty - Campari - Cape Cod Chips - Clash of Clans - Clash Royale - CNN - Delta Airlines - Discover- Duracell - eBay - General Mills - Green Giant - Google - GoodRx- Guitar Hero - Fiber One - Fifth Third Bank - Fontainebleau - Fruit By the Foot - Fruit Roll-ups - HealthLine - Hilton - Intel - Keurig Dr. Pepper - Lance - Miller Coors - MLB - Naked Juice - Navan - Naven Health - Netflix -Progressive Insurance- Premier Protein - Reading.com - Rakuten - RVOH - Seat Geek - Skyy - Starz - Supercell - Synder’s Of Hanover - Toaster Strudel - Tyson Foods - Viator - Visa - Walmart - Waze - YellowTail Wine - Zelle - Zillow - Zynga
AGENICIES
WIEDEN + KENNEDY - TBWA CHIAT DAY - VENABLES BELL & PARTNERS - SAATCHI & SAATCHI - BARTON F GRAF (BFG9000) - PEREIRA O’DELL - FIG
EXPERIENCE
BRAND STRATEGY
Positioning, voice, messaging. The foundational work that makes everything else make sense.
AUDIENCE STRATEGY
Finding the right people. Understanding what moves them. Building from there.
CREATIVE STRATEGY
Creating springboards that get teams going and give brands a path to victory.
SERVICES
CAMPAIGN STRATEGY
Designing systems that beat noise with intelligence and imagination.
GTM STRATEGY
Shaping the launch, the story, and the path to adoption.
PITCH LEADERSHIP
Leading the strategic charge when the stakes are high and the timeline is tight.
AUDIENCE RESEARCH
Finding insights that move the work forward. Not just data, but tensions worth solving.
CATEGORY ANALYSIS
Understanding the landscape. Who’s winning, who’s losing, and where the white space lives.
CULTURAL ANALYSIS
Spotting the shifts that matter. Connecting brands to the currents that give them relevance.
SPECIALTIES
PITCH KICK-STARTS
Get the team going fast with a few valid, clear, and inspiring ways in.
BRIEF SPRINTS
Get going on the complicated briefs. In a few days, you'll have a few ways forward.
BRAND FOUNDATIONS
Help you get past what you could be and land on who you need to be in ways that are clear, flexible, and actionable.
WAYFINDING SPRINTS
All the pieces are there but nothing's clicking. Brand, campaign, creative, go-to-market—I help find the through-line and articulate a way forward that actually moves.
GUT-CHECK
Second opinion before the big meeting. Fresh eyes when you're too close to it.
INTERIM LEAD
Covering a gap or adding firepower when the team needs an extra senior hand.
