Clash of Clans (2015)
Gamer, non-gamer, grandparent, or CIA agent, we all enjoy the satisfaction of getting revenge on someone who wronged us.
In Clash of Clans, revenge is a core feature to get you to re-engage with the game after a lapse in play.
The ad Revenge Its now the 2nd most viewed Super Bowl ad of all-time.
Audi Vampires (2012)
In the year 2012, the teenage vampire craze had overrun theaters, bookshelves, and TV. We decided to use Audi's famous daylight equivalent headlights to put an end to the culture sucking trend.
In addition to strategy for the ad I was the creative lead for the Facebook activation. We launched the ad through a game on the platform. Audi led all brands on Facebook engagement that year.
Audi Prom (2013)
A car can transform us and make us feel bolder and braver than before we got behind the wheel. We told a classic tale about the transformative power of a bad-ass automobile.